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~institution:"American Marketing Association"
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Werbung
10
Marketing
7
Advertising
5
Consumer behaviour
5
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5
Marketing management
4
Marketingmanagement
4
Corporate Social Responsibility
3
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3
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3
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3
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2
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2
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2
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2
Markenführung
2
Marktforschung
2
Selling
2
Vereinigte Staaten
2
Verkauf
2
17.02.1985
1
Absatzforschung
1
Brand loyalty
1
Entrepreneurship
1
Entrepreneurship approach
1
Innovation
1
Kommunikation
1
Kongress
1
Markentreue
1
Market research
1
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1
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1
Phoenix <Ariz., 1985>
1
Social Web
1
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1
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1
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1
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1
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1
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1
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Houston, Michael J.
2
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1
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1
Im, Subin
1
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1
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American Marketing Association
National Bureau of Economic Research
120
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Europäische Kommission
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Zentralausschuss der Werbewirtschaft
21
Documentation Française <Paris>
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USA / Bureau of the Census
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Axel-Springer-Verlag
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Federal Trade Commission
10
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OECD
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
5
Commission of the European Communities
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Edward Elgar Publishing
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Mitsubishi
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4
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4
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ECONIS (ZBW)
9
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1
Marketing communications : theory and research
Houston, Michael J.
(
ed.
);
Lutz, Richard J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000710974
Saved in:
2
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F.
(
ed.
)
-
1974
Persistent link: https://www.econbiz.de/10000051855
Saved in:
3
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
4
Moving a head with attitude research : [proceedings of the 7th annual conference held at Hilton Head Island, S.C., in February 1976]]
Wind, Yoram
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10001420075
Saved in:
5
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
6
Marketing on fire : burning questions, hot new methods, and practical ideas with spreading : AMA educators proceedings volume 30 : Chicago, Illinois, USA 9-11 August 2019
Peres, Renana
-
AMA Summer Academic Conference <2019, Chicago, Ill.>
;
…
-
2019
Persistent link: https://www.econbiz.de/10012486208
Saved in:
7
Marketing communications - theory and research : [proceedings of the AMA's Winter Marketing Educators' Conference, held Feb. 17-20, 1985, Phoenix, Ariz.]
Houston, Michael J.
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10004779906
Saved in:
8
Marketing in a changing world : 1969 June Conference Proceedings
Morin, Bernard
(
ed.
)
-
1969
Persistent link: https://www.econbiz.de/10013457166
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
10
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 2 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444522
Saved in:
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