//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
When 2+2 is not the same as 1+...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
93
Marketing management
41
Marketingmanagement
41
Consumer behaviour
34
Konsumentenverhalten
34
Marktforschung
22
Market research
20
Marketingtheorie
20
Marketing theory
19
USA
18
United States
18
Kongress
14
Theorie
13
Theory
13
Internet marketing
9
Online-Marketing
9
Welt
9
World
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Relationship marketing
8
Social Web
8
Social web
8
Absatz
7
Selling
7
Verkauf
7
Werbung
7
Digitalisierung
6
Digitization
6
Advertising
5
Artificial intelligence
5
Dienstleistung
5
Knowledge management
5
Künstliche Intelligenz
5
Wissensmanagement
5
Zeitschrift
5
Aufsatzsammlung
4
Brand management
4
Dienstleistungsbetrieb
4
more ...
less ...
Online availability
All
Undetermined
2
Free
1
Type of publication
All
Book / Working Paper
94
Journal
12
Type of publication (narrower categories)
All
Konferenzschrift
70
Collection of articles of several authors
22
Sammelwerk
22
Conference proceedings
17
Graue Literatur
7
Non-commercial literature
7
Konferenzschrift/Kongressbericht
2
Aufsatzsammlung
1
Elektronischer Datenträger
1
Enzyklopädie
1
Medienkombination
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
Reference book
1
Wörterbuch
1
more ...
less ...
Language
All
English
94
Undetermined
12
Author
All
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Humphreys, Ashlee
3
Lisjak, Monika
3
Mallapragada, Girish
3
Mehta, Ravi
3
Packard, Grand
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Evans, Kenneth R.
2
George, William R.
2
Grewal, Dhruv
2
Houston, Michael J.
2
Shimp, Terence A.
2
Allen, Chris T.
1
Allvine, Fred C.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Bartels, Robert D. W.
1
Bearden, William O.
1
Belk, Russell W.
1
Bellenger, Danny N.
1
Bennett, Peter D.
1
Bohl, Don Lee
1
Brady, Michael K.
1
Brown, Tom
1
Bush, Ronald F.
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
653
Springer Fachmedien Wiesbaden
246
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
86
Agricultural and Applied Economics Association - AAEA
68
OECD
61
European Association of Agricultural Economists - EAAE
56
Verlag Dr. Kovač
44
Edward Elgar Publishing
39
IGI Global
38
C.E.P.R. Discussion Papers
37
Books on Demand GmbH <Norderstedt>
34
International Energy Agency
30
Institut für Demoskopie Allensbach
26
European Society for Opinion and Marketing Research
25
Fördergesellschaft Marketing an der Universität Augsburg
24
Information Resources Management Association
24
EconWPA
22
Southern Agricultural Economics Association - SAEA
22
Haufe-Lexware GmbH & Co. KG
21
International Monetary Fund (IMF)
20
Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
20
CESifo
18
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
18
Springer International Publishing
17
W. Kohlhammer GmbH
17
De Gruyter Oldenbourg
15
Department of Economics, Oxford University
15
HAL
15
INSEAD
15
International Association of Agricultural Economists - IAAE
15
Centre for Social and Economic Research on the Global Environment
14
Economics Institute for Research (SIR), Handelshögskolan i Stockholm
14
Ekonomiska forskningsinstitutet <Stockholm>
14
Gesellschaft für Konsum-, Markt- und Absatzforschung
14
Springer Gabler <Firma>
14
Springer-Verlag GmbH
14
Verlag Franz Vahlen
14
World Bank
14
more ...
less ...
Published in...
All
Series / American Marketing Association
14
Marketing theory and applications
12
Proceedings series / American Marketing Association
7
AMA educators' proceedings
5
AMA proceedings series
2
Combined proceedings (Spring Conference + Fall Conference)
2
Educators' conference proceedings
2
Educators' proceedings
2
Fall conference / Proceedings
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
EBSCOhost eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
80
USB Cologne (EcoSocSci)
26
Showing
1
-
10
of
106
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
2
Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K.
(
ed.
);
Inman, Jeffrey
(
ed.
); …
-
Winter Marketing Academic Conference <2017, Orlando, Fla.>
;
…
-
2017
Persistent link: https://www.econbiz.de/10011809219
Saved in:
3
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
4
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
5
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
6
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
7
1984 AMA educators' proceedings
Belk, Russell W.
(
contributor
)
-
American Marketing Association
-
1984
Persistent link: https://www.econbiz.de/10001548951
Saved in:
8
1983 AMA educators' proceedings
Murphy, Patrick E.
(
contributor
)
-
American Marketing Association
-
1983
Persistent link: https://www.econbiz.de/10001477602
Saved in:
9
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
10
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->