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Marketing management
58
Marketingmanagement
58
Marketing
43
Marketingtheorie
28
Marketing theory
27
Consumer behaviour
26
Konsumentenverhalten
26
Marktforschung
18
Market research
17
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United States
16
Theorie
14
Theory
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Internationales Marketing
13
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Verkauf
10
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9
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8
Online-Marketing
8
Corporate Social Responsibility
5
Corporate social responsibility
5
Welt
5
World
5
Absatz
4
Brand management
4
Kongress
4
Markenführung
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Werbung
4
Advertising
3
Zeitschrift
3
Absatzplanung
2
Electronic Commerce
2
International market entry
2
Internationaler Markteintritt
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2
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Konferenzschrift
47
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26
Sammelwerk
26
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23
Graue Literatur
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Non-commercial literature
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English
77
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Blair, Edward
2
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2
Grewal, Dhruv
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Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Shimp, Terence A.
2
Workman, John P.
2
Adler, Lee
1
Allen, Chris T.
1
Alvarez Mourey, James
1
Anderson, Paul F.
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Cross, Samantha N. N.
1
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1
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1
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1
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1
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1
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1
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1
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1
Hamilton, Rebecca W.
1
Hartline, Michael
1
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1
Hennig-Thurau, Thorsten
1
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1
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American Marketing Association
Springer Fachmedien Wiesbaden
483
Verlag Dr. Kovač
77
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
41
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Fördergesellschaft Marketing an der Universität Augsburg
31
OECD
31
Books on Demand GmbH <Norderstedt>
30
European Society for Opinion and Marketing Research
29
Springer-Verlag GmbH
27
RWTH Aachen
26
De Gruyter Oldenbourg
24
IGI Global
23
Wiley-VCH
23
Edward Elgar Publishing
22
Springer International Publishing
22
W. Kohlhammer GmbH
22
UVK Verlagsgesellschaft mbH
21
Uni-Taschenbücher GmbH
20
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
19
Duncker & Humblot
18
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
18
Deutscher Dialogmarketing Verband
17
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Erich-Schmidt-Verlag <Berlin>
16
Bundesstelle für Außenhandelsinformation <Köln>
15
Friedrich-Schiller-Universität Jena
15
Nomos Verlagsgesellschaft
15
Technische Universität Braunschweig
15
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
GATE Germany, Konsortium Internationales Hochschulmarketing
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Harvard Graduate School of Business Administration
12
National Bureau of Economic Research
12
Campus Verlag
11
Information Resources Management Association
11
NetLibrary, Inc
11
UNCTAD / Secretariat
11
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Marketing theory and applications
12
Series / American Marketing Association
9
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
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1
Marketing knowledge series
1
Proceedings of the ... AMA annual marketing conference
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ECONIS (ZBW)
67
USB Cologne (EcoSocSci)
11
OLC EcoSci
1
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1
1997 AMA Winter Educators' Conference
LeClair, Debbie Thorne
(
contributor
)
-
Winter Educators' Conference <1997, Saint Petersburg …
-
1997
Persistent link: https://www.econbiz.de/10004789603
Saved in:
2
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
3
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
4
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
5
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
6
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
7
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
10
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
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