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Einführung in das Marketing-Ma...
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Marketing management
58
Marketingmanagement
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Marketing
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Marketingtheorie
27
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26
Marketing theory
26
Marktforschung
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American Marketing Association
Springer Fachmedien Wiesbaden
472
Verlag Dr. Kovač
76
Haufe-Lexware GmbH & Co. KG
51
Springer Gabler <Firma>
41
Verlag Franz Vahlen
40
De Gruyter Oldenbourg
36
Gesellschaft zur Erforschung des Markenwesens
35
Springer-Verlag GmbH
35
Books on Demand GmbH <Norderstedt>
32
OECD
29
European Society for Opinion and Marketing Research
27
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
26
RWTH Aachen
26
Fördergesellschaft Marketing an der Universität Augsburg
25
Edward Elgar Publishing
24
Wiley-VCH
24
UVK Verlagsgesellschaft mbH
22
W. Kohlhammer GmbH
22
Springer International Publishing
20
Uni-Taschenbücher GmbH
20
IGI Global
19
Duncker & Humblot
18
Axel-Springer-Verlag <Berlin> / Marketing Anzeigen
16
Deutscher Dialogmarketing Verband
16
Erich-Schmidt-Verlag <Berlin>
16
Friedrich-Schiller-Universität Jena
16
Bundesstelle für Außenhandelsinformation <Köln>
15
National Bureau of Economic Research
15
Technische Universität Braunschweig
15
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
15
Nomos Verlagsgesellschaft
14
Forschungsinstitut für Absatz und Handel <Sankt Gallen>
13
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Campus Verlag
11
NetLibrary, Inc
11
Harvard Graduate School of Business Administration
10
Helmut-Schmidt-Universität
10
Institut für Demoskopie Allensbach
10
MITP Verlags-GmbH & Co. KG
10
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Marketing theory and applications
12
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9
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7
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6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
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1
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1
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
10
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1
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
2
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
3
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
4
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
5
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
6
Journal of international marketing
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1.1993 -
Persistent link: https://www.econbiz.de/10004291676
Saved in:
7
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
8
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
9
1999 AMA Winter Educators' Conference
Menon, Anil
(
contributor
)
-
Winter Educators' Conference <1999, St. Petersburg, Fla.>
-
1999
Persistent link: https://www.econbiz.de/10004570146
Saved in:
10
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
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