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The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe - 2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets … into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand … marketing -- Brand marketing : today and tomorrow …
Persistent link: https://www.econbiz.de/10011479614
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What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten (ed.); Hofacker, Charles F. (ed.) - Winter Marketing Academic Conference <2016, Las Vegas, Nev.>; … - 2016
Persistent link: https://www.econbiz.de/10011528126
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Better marketing for a better world : Winter Marketing Academic Conference 2017 : AMA educators proceedings volume 28 : Orlando, Florida, USA, 17-19 February 2017
Chandy, Rajesh K. (ed.); Inman, Jeffrey (ed.);  … - Winter Marketing Academic Conference <2017, Orlando, Fla.>; … - 2017
Persistent link: https://www.econbiz.de/10011809219
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Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob (ed.); Laran, Juliano (ed.);  … - Winter Marketing Academic Conference <2018, New …; … - 2018
Persistent link: https://www.econbiz.de/10011900987
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1987 AMA educators' proceedings
Douglas, Susan P. (contributor) - American Marketing Association - 1987
Persistent link: https://www.econbiz.de/10001548914
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1986 AMA educators' proceedings
Shimp, Terence A. (contributor) - American Marketing Association - 1986
Persistent link: https://www.econbiz.de/10001548937
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1985 AMA educators' proceedings
Lusch, Robert F. (contributor) - American Marketing Association - 1985
Persistent link: https://www.econbiz.de/10001548945
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1984 AMA educators' proceedings
Belk, Russell W. (contributor) - American Marketing Association - 1984
Persistent link: https://www.econbiz.de/10001548951
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1983 AMA educators' proceedings
Murphy, Patrick E. (contributor) - American Marketing Association - 1983
Persistent link: https://www.econbiz.de/10001477602