//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Brand followers : consumer mot...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
29
Marketingmanagement
29
Marketing
24
Marktforschung
12
Market research
11
Marketing theory
11
Marketingtheorie
11
Beziehungsmarketing
10
Relationship marketing
10
Internet marketing
9
Online-Marketing
9
Corporate Social Responsibility
8
Corporate social responsibility
8
USA
8
United States
8
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Brand management
4
Markenführung
4
Artificial intelligence
3
Green marketing
3
Künstliche Intelligenz
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
International marketing
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
39
Type of publication (narrower categories)
All
Konferenzschrift
29
Collection of articles of several authors
9
Sammelwerk
9
Conference proceedings
6
CD-ROM, DVD
1
Language
All
English
38
Undetermined
1
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Marconi, Joe
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
539
Springer Fachmedien Wiesbaden
272
IGI Global
50
Verlag Dr. Kovač
49
OECD
46
Books on Demand GmbH <Norderstedt>
33
International Energy Agency
30
Information Resources Management Association
29
European Association of Agricultural Economists - EAAE
26
Gesellschaft zur Erforschung des Markenwesens
26
Haufe-Lexware GmbH & Co. KG
26
Institut für Demoskopie Allensbach
26
Edward Elgar Publishing
25
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
Université Paris-Dauphine (Paris IX)
19
Friedrich-Schiller-Universität Jena
18
Nordic Council of Ministers
16
Springer International Publishing
16
Universität Mannheim
16
INSEAD
15
RWTH Aachen
15
Nomos Verlagsgesellschaft
14
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
14
Österreichisches Institut für Wirtschaftsforschung
13
Fachhochschule Reutlingen / European School of Business
12
Gesellschaft für Konsum-, Markt- und Absatzforschung
12
Springer Gabler <Firma>
12
Verlag Franz Vahlen
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Erasmus Research Institute of Management
11
Harvard Graduate School of Business Administration
11
Shaker Verlag
11
Christian-Albrechts-Universität zu Kiel
10
Europäische Kommission
10
Europäische Kommission / Gemeinsame Forschungsstelle
10
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
10
Fördergesellschaft Marketing an der Universität Augsburg
10
NetLibrary, Inc
10
Springer-Verlag GmbH
10
more ...
less ...
Published in...
All
Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
EBSCOhost eBook Collection
1
more ...
less ...
Source
All
ECONIS (ZBW)
38
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
39
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
2
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
3
The human side of marketing in age of digital transformation : AMA Winter Academic Conference 2021 : AMA educators proceedings volume 32 : online, 17-19 February 2021
Malter, Alan J.
(
ed.
);
Baker, Stacey Menzel
(
ed.
); …
-
AMA Winter Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880704
Saved in:
4
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
5
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
6
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
7
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
8
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
9
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem : AMA Summer Academic Conference 2023 : AMA educators proceedings volume 34...
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444468
Saved in:
10
Unlocking our potential : AMA Winter Academic Conference 2024 : AMA educators proceedings volume 35 : online, 20 February 2024, St. Pete Beach, Florida, USA, 23 - 25 February 2024
Cross, Samantha N. N.
(
ed.
);
Saboo, Alok
(
ed.
)
-
American Marketing Association
;
AMA Winter Academic …
;
…
-
2024
Persistent link: https://www.econbiz.de/10014550866
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->