//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~institution:"American Marketing Association"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Predicting the incremental ben...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
34
Konsumentenverhalten
34
Marketing management
27
Marketingmanagement
27
Marketing
25
Marketing theory
12
Marketingtheorie
12
Marktforschung
12
Market research
11
Internet marketing
9
Online-Marketing
9
Beziehungsmarketing
8
Corporate Social Responsibility
8
Corporate social responsibility
8
Relationship marketing
8
USA
8
United States
8
Welt
7
World
7
Advertising
5
Theorie
5
Theory
5
Werbung
5
Artificial intelligence
3
Brand management
3
Green marketing
3
Künstliche Intelligenz
3
Markenführung
3
Nachhaltigkeit
3
Selling
3
Social Web
3
Social change
3
Social web
3
Sozialer Wandel
3
Sustainability
3
Sustainable product
3
Verkauf
3
Öko-Marketing
3
Öko-Produkt
3
Electronic Commerce
2
more ...
less ...
Type of publication
All
Book / Working Paper
38
Type of publication (narrower categories)
All
Konferenzschrift
30
Collection of articles of several authors
10
Sammelwerk
10
Conference proceedings
7
Graue Literatur
1
Non-commercial literature
1
Language
All
English
36
Undetermined
2
Author
All
Flynn, Andrea Godfrey
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
Mallapragada, Girish
1
Malter, Alan J.
1
Mitchell, Andrew A.
1
more ...
less ...
Institution
All
American Marketing Association
National Bureau of Economic Research
672
Springer Fachmedien Wiesbaden
210
IGI Global
177
OECD
131
Organisation for Economic Co-operation and Development
48
Verlag Dr. Kovač
39
Europäische Kommission
36
Edward Elgar Publishing
31
International Energy Agency
30
World Bank Group
30
Nomos Verlagsgesellschaft
27
Books on Demand GmbH <Norderstedt>
26
European Association of Agricultural Economists - EAAE
26
Institut für Demoskopie Allensbach
26
UNCTAD
26
Information Resources Management Association
25
Deutsche Bank <Frankfurt am Main> / Research
24
Friedrich-Schiller-Universität Jena
23
Nordic Council of Ministers
20
Universität Mannheim
19
Europäische Kommission / Gemeinsame Forschungsstelle
18
INSEAD
18
World Bank
17
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
16
Weltwirtschaftsforum
16
Springer-Verlag GmbH
15
International Trade Centre
14
Springer Gabler <Firma>
14
Österreichisches Institut für Wirtschaftsforschung
14
Christian-Albrechts-Universität zu Kiel
13
Haufe-Lexware GmbH & Co. KG
13
RWTH Aachen
13
Springer International Publishing
13
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
11
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
11
Competence Center E-Commerce <Bochum>
10
Gesellschaft für Konsum-, Markt- und Absatzforschung
10
Gesellschaft für Ökologische Kommunikation mbH
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
more ...
less ...
Published in...
All
Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
Proceedings series / American Marketing Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
36
USB Cologne (EcoSocSci)
2
Showing
1
-
10
of
38
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of information on consumer and market behavior
Mitchell, Andrew A.
(
ed.
)
-
1978
Persistent link: https://www.econbiz.de/10013541308
Saved in:
2
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
Saved in:
3
Leveraging new technologies to create value ; AMA Summer Educators' Conference 2014 ; AMA educators proceedings volume 25 ; San Francisco, California, 1 - 3 August 2014
Hamilton, Rebecca W.
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011288446
Saved in:
4
Innovating and collaborating in a global marketplace : AMA Summer Educators' Conference 2013 : AMA educators proceedings volume 24 : Boston, Massachussetts, USA, 9 - 11 August 2013
Slotegraaf, Rebecca
(
ed.
);
Griffith, David
(
ed.
)
-
Summer Educators' Conference <2013, Boston, Mass.>
-
2014
Persistent link: https://www.econbiz.de/10010360300
Saved in:
5
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Ch...
Arnold, Todd J.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790455
Saved in:
6
What happens in marketing, stays digital : rethinking marketing in the era of unlimited data : Winter Marketing Academic Conference 2016 : Las Vegas, Nevada, USA, 26-28 February 20...
Hennig-Thurau, Thorsten
(
ed.
);
Hofacker, Charles F.
(
ed.
)
-
Winter Marketing Academic Conference <2016, Las Vegas, Nev.>
;
…
-
2016
Persistent link: https://www.econbiz.de/10011528126
Saved in:
7
Engaging customers : AMA Winter Marketing Educators' Conference 2014 ; Orlando, Florida, USA, 21 - 23 February 2014
Hunter, Gary K.
(
contributor
); …
-
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
-
2014
Persistent link: https://www.econbiz.de/10010404712
Saved in:
8
1987 AMA educators' proceedings
Douglas, Susan P.
(
contributor
)
-
American Marketing Association
-
1987
Persistent link: https://www.econbiz.de/10001548914
Saved in:
9
1986 AMA educators' proceedings
Shimp, Terence A.
(
contributor
)
-
American Marketing Association
-
1986
Persistent link: https://www.econbiz.de/10001548937
Saved in:
10
1985 AMA educators' proceedings
Lusch, Robert F.
(
contributor
)
-
American Marketing Association
-
1985
Persistent link: https://www.econbiz.de/10001548945
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->