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Consumer behaviour
34
Konsumentenverhalten
34
Marketing
30
Marketing management
27
Marketingmanagement
27
Marketing theory
12
Marketingtheorie
12
Marktforschung
12
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9
Online-Marketing
9
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7
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5
Brand management
3
Green marketing
3
Markenführung
3
Nachhaltigkeit
3
Social change
3
Sozialer Wandel
3
Sustainability
3
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3
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7
Graue Literatur
1
Non-commercial literature
1
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English
41
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Blanchard, Simon
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Lisjak, Monika
3
Mallapragada, Girish
3
Mehta, Ravi
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Belk, Russell W.
1
Blair, Edward
1
Bohl, Don Lee
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Douglas, Susan P.
1
EIGHMEY, JOHN
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Goldenberg, Jacob
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Jaworski, Bernard J.
1
Kamakura, Wagner A.
1
Laran, Juliano
1
Lichtenthal, David
1
Lichtenthal, J. David
1
Lukas, Bryan A.
1
Lusch, Robert F.
1
Madden, Thomas Justin
1
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American Marketing Association
National Bureau of Economic Research
613
IGI Global
269
Springer Fachmedien Wiesbaden
256
OECD
114
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
74
Organisation for Economic Co-operation and Development
47
Verlag Dr. Kovač
41
World Bank Group
39
Europäische Kommission
38
Information Resources Management Association
36
Nomos Verlagsgesellschaft
35
Books on Demand GmbH <Norderstedt>
34
Edward Elgar Publishing
33
International Energy Agency
31
European Association of Agricultural Economists - EAAE
29
Institut für Demoskopie Allensbach
26
Université Paris-Dauphine (Paris IX)
26
Friedrich-Schiller-Universität Jena
25
World Bank
24
Deutsche Bank <Frankfurt am Main> / Research
23
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UNCTAD
22
Nordic Council of Ministers
21
EconWPA
19
Universität Mannheim
19
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18
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16
Haufe-Lexware GmbH & Co. KG
16
Springer Gabler <Firma>
16
Springer International Publishing
16
HAL
15
RWTH Aachen
14
Weltwirtschaftsforum
14
NET Institute
13
Österreichisches Institut für Wirtschaftsforschung
13
Christian-Albrechts-Universität zu Kiel
12
Competence Center E-Commerce <Bochum>
12
International Telecommunications Society
12
Technische Universität Dresden
12
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Marketing theory and applications
7
AMA educators' proceedings
5
Series / American Marketing Association
5
AMA briefings & surveys
1
AMA educators proceedings
1
AMA proceedings series
1
Proceedings series / American Marketing Association
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ECONIS (ZBW)
41
USB Cologne (EcoSocSci)
2
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1
Integrating paradigms in a world where marketing is everywhere : AMA educators proceedings volume 29 : New Orleans, Louisiana, USA 23-25 February 2018
Goldenberg, Jacob
(
ed.
);
Laran, Juliano
(
ed.
); …
-
Winter Marketing Academic Conference <2018, New …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011900987
Saved in:
2
A world disrupted : marketing's role in understanding, adapting and transforming the business ecosystem ; Volume 1 of 2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
;
…
-
2023
Persistent link: https://www.econbiz.de/10014444517
Saved in:
3
Bridging gaps: marketing in an age of disruption : AMA Summer Academic Conference 2020 : AMA educators proceedings volume 31 : online, 18-20 August 2020
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549257
Saved in:
4
Bridging gaps: marketing in an age of disruption ; Part 1
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549258
Saved in:
5
Bridging gaps: marketing in an age of disruption ; Part 2
Blanchard, Simon
(
ed.
);
Epp, Amber M.
(
ed.
); …
-
AMA Summer Academic Conference: Bridging Gaps Marketing …
;
…
-
2020
Persistent link: https://www.econbiz.de/10012549276
Saved in:
6
Reconnecting and reconceiving the marketplace : AMA Winter Academic Conference 2023 : AMA educators proceedings volume 34 : online, 6 February, Nashville, Tennessee, USA, 10 - 12 F...
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285539
Saved in:
7
Reconnecting and reconceiving the marketplace ; Part 1 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014285548
Saved in:
8
Reconnecting and reconceiving the marketplace ; Part 2 of 2
Umashankar, Nita
(
ed.
);
Lisjak, Monika
(
ed.
)
-
AMA Winter Academic Conference <2023, Online>
;
AMA …
;
…
-
2023
Persistent link: https://www.econbiz.de/10014286558
Saved in:
9
"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R.
(
contributor
);
Scheer, Lisa K.
(
contributor
)
-
2002
Persistent link: https://www.econbiz.de/10001752828
Saved in:
10
ServiceScapes : the concept of place in contemporary markets
Sherry, John F.
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10004367273
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