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Marketing management
58
Marketingmanagement
58
Marketing
36
Marketingtheorie
27
Consumer behaviour
26
Konsumentenverhalten
26
Marketing theory
26
USA
16
United States
16
Marktforschung
15
Theorie
15
Theory
15
Market research
14
Internationales Marketing
13
Beziehungsmarketing
10
International marketing
10
Relationship marketing
10
Verkauf
10
Selling
9
Internet marketing
8
Online-Marketing
8
Corporate Social Responsibility
5
Corporate social responsibility
5
Welt
5
World
5
Absatz
4
Brand management
4
Markenführung
4
Werbung
4
Advertising
3
Absatzplanung
2
International market entry
2
Internationaler Markteintritt
2
Internet
2
Knowledge management
2
Wissensmanagement
2
03.12.1989
1
15.09.1991
1
16.06.1986
1
17.02.1985
1
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4
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Konferenzschrift
44
Collection of articles of several authors
27
Sammelwerk
27
Conference proceedings
24
Graue Literatur
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Non-commercial literature
14
Elektronischer Datenträger
3
Medienkombination
2
Mehrbändiges Werk
2
Multi-volume publication
2
CD-ROM, DVD
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Handbook
1
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1
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1
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English
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Brown, Tom
2
Jaworski, Bernard J.
2
LeClair, Debbie Thorne
2
Shimp, Terence A.
2
Allen, Chris T.
1
Alvarez Mourey, James
1
Arnold, Todd J.
1
Baker, Stacey Menzel
1
Balazs, Anne L.
1
Bartels, Robert D. W.
1
Belk, Russell W.
1
Blair, Edward
1
Blanchard, Simon
1
Brady, Michael K.
1
Brown, James R.
1
Büschken, Joachim
1
Chandy, Rajesh K.
1
Childers, Terry L.
1
Cron, William L.
1
Cross, Samantha N. N.
1
Cutright, Keisha
1
Czinkota, Michael R.
1
Douglas, Susan P.
1
Epp, Amber M.
1
Evans, Kenneth R.
1
Ferrell, Odies C.
1
Grewal, Dhruv
1
Griffith, David
1
Hamilton, Rebecca W.
1
Hartline, Michael
1
Henderson, Geraldine Rosa
1
Hennig-Thurau, Thorsten
1
Hofacker, Charles F.
1
Houston, Michael J.
1
Hunter, Gary K.
1
Im, Subin
1
Inman, Jeffrey
1
Kamakura, Wagner A.
1
Kamins, Michael A.
1
Keegan, Warren J.
1
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American Marketing Association
National Bureau of Economic Research
1,037
OECD
265
International Monetary Fund (IMF)
234
International Monetary Fund
210
World Bank
206
Springer Fachmedien Wiesbaden
192
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
187
Department of Agricultural, Food and Resource Economics, Michigan State University
145
Edward Elgar Publishing
131
Europäische Kommission
99
World Bank Group
75
C.E.P.R. Discussion Papers
71
IGI Global
70
Österreichisches Institut für Wirtschaftsforschung
62
Weltbank
61
UNCTAD
56
International Energy Agency
55
Institute for the Study of Labor (IZA)
49
Internationaler Währungsfonds
48
HAL
47
Institut für Weltwirtschaft
47
eSocialSciences
45
William Davidson Institute <Ann Arbor, Mich.>
44
World Institute for Development Economics Research
43
International Labour Organization (ILO), United Nations
42
Verlag Dr. Kovač
42
Organisation for Economic Co-operation and Development
40
Fraunhofer-Institut für System- und Innovationsforschung
38
Inter-American Development Bank
38
International Trade Centre
36
Weltwirtschaftsforum
36
Deutsches Institut für Wirtschaftsforschung
35
OECD / Development Centre
34
World Institute for Development Economic Research (UNU/WIDER), United Nations University
32
Zentrum für Europäische Wirtschaftsforschung
31
EconWPA
30
Kiel Institute for the World Economy
29
UNCTAD / Secretariat
29
Books on Demand GmbH <Norderstedt>
28
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Series / American Marketing Association
9
Marketing theory and applications
8
Proceedings series / American Marketing Association
7
AMA educators' proceedings
6
... AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA educators proceedings
1
AMA proceedings series
1
Combined proceedings (Spring Conference + Fall Conference)
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Fall conference / Proceedings
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Marketing knowledge series
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Proceedings of the ... AMA annual marketing conference
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ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
2
OLC EcoSci
1
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"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
2
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
3
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
4
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
5
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
6
Reimagining marketing : AMA Summer Academic Conference 2021 : AMA educators proceedings volume 32 : Online, 4-6 August 2021
AMA Summer Academic Conference <2021, Online>
;
American …
-
2021
Persistent link: https://www.econbiz.de/10012880695
Saved in:
7
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram
(
contributor
);
Viswanathan, Madhu
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001796328
Saved in:
8
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P.
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001796334
Saved in:
9
Journal of international marketing
American Marketing Association
-
1993-: Chicago, Ill. : Assoc.
;
-1997: East Lansing, …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000485236
Saved in:
10
Marketing strategies for the new Europe : a North American perspective on 1992
Ryans, John K.
;
Rau, Pradeep A.
-
1990
Persistent link: https://www.econbiz.de/10000857238
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