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Social contagion as a driver of digital product use

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Consumers' selves and marketing

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Consumer behavior and behavioral biases in the sharing economy

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Advanced applications of network analysis in marketing science

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E-Commerce im Luxusmarkensegment : die Sicht deutscher Kundinnen am Beispiel Chanel

Holthaus, Lina; Horn, Carmen; Perret, Jens K. - 2020

question is considered how consumers of luxury products perceive the increasing digitalization in the luxury sector and whether …. More than half of all consumers of luxury goods buy them online on a regular basis. The luxury fashion brand Chanel still …

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Käuferverhalten : "Kaufst Du noch, oder lebst Du schon?" ; Lernvorsprung durch verdichtetes Fachwissen

Schneider, Willy - 2018 - 1. Auflage

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