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~institution:"Brandsboard e.V."
~institution:"Erasmus Research Institute of Management"
~institution:"Global Brand Conference <11., 2016, Bradford>"
~subject:"Markenführung"
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Markenführung
Consumer behaviour
8
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Berens, Guido A. J. M.
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Brandsboard e.V.
Erasmus Research Institute of Management
Global Brand Conference <11., 2016, Bradford>
Springer Fachmedien Wiesbaden
18
Information Resources Management Association
8
NetLibrary, Inc
7
Gesellschaft zur Erforschung des Markenwesens
6
American Marketing Association
4
Haufe-Lexware GmbH & Co. KG
4
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Chambre de commerce et d'industrie de Paris
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Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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ERIM report series research in management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
The journal of brand management : an international journal
1
p&a Wissen
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ECONIS (ZBW)
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Special issue: "Brands that do Good"
Roper, Stuart
(
ed.
);
Lim, Ming
(
ed.
);
Iglesias, Oriol
(
ed.
)
-
Global Brand Conference <11., 2016, Bradford>
-
2018
Persistent link: https://www.econbiz.de/10011874896
Saved in:
2
The added value of corporate brands : When do organizational associations affect product evaluations?
Berens, Guido A. J. M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001660056
Saved in:
3
Neue Ansätze in Markenforschung und Markenführung
2005
Persistent link: https://www.econbiz.de/10003027991
Saved in:
4
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
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