Contents: Introduction: The 'country' vs. 'Place' and 'marketing' vs. 'Branding' conundrum / Nicolas Papadopoulos and Mark Cleveland -- Part I: 'birds of a feather, all over the place': My neighbourhood, my town, my country -- 1. Conceptions of place: From streets and neighbourhoods to towns,...

"Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. Tracking the seismic shifts in consumerism over time,...

Contents: Section 1: Place branding: strategies and perspectives -- 1. The state of art: from country-of-origin to strategies for economic development / Adriana Campelo -- 2. Place branding in strategic spatial planning: challenges and opportunities of branding regions / Eduardo Oliveira and...

'Berg and Björner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities...

Introduction -- Part I: historical perspectives on brand advertising -- 2. Overview: visual branding in historical perspective -- Part II: brand marks -- 3. A typology of brand marks -- 4. How and why brand marks vary across product categories -- 5. Rhetorical evolution of brand marks -- Part...

This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding brand management, the researcher's perspective on current tools...

This book analyses how foreign direct investors choose their locations, whilst exploring the forces which shape international economic geography. Although these two issues are, to some extent, inter-related, researchers have only recently acknowledged the similarity of economic geography and...