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International standards setting organizations have different language selection policies. These policies have, besides … use of English only for communication.. The obvious dominance of the English language is seen as a necessity, rather than … language selection policies in international standards setting organizations are presented. …
Persistent link: https://www.econbiz.de/10010731495
language is the fundamental institution. Searle’s argument is rather functionalist, however, and does not convey the ambiguity … of language. Moreover, language and understanding, surely when related to most institutions in real life, delineate and … circumscribe a community. A community cannot function without a common language, as Searle argued, but language also constitutes a …
Persistent link: https://www.econbiz.de/10010731296
In a viral marketing campaign an organization develops a marketing message, and stimulates customers to forward this message to their contacts. Despite its increasing popularity, there are no models yet that help marketers to predict how many customers a viral marketing campaign will reach, and...
Persistent link: https://www.econbiz.de/10010731380