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~institution:"European Society for Opinion and Marketing Research"
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McDonald, Colin
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European Society for Opinion and Marketing Research
Springer Fachmedien Wiesbaden
345
National Bureau of Economic Research
193
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81
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79
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63
American Marketing Association
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The race against expectations : 45. ESOMAR Marketing Research Congress, Madrid 27. September - 1. October 1992
1992
Persistent link: https://www.econbiz.de/10000109394
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2
Seminar on the Growing Individualisation of Consumer Lifestyles and Demand: How is Marketing Coping with It? : Helsinki (Finland), 12th - 14th June 1991
1992
Persistent link: https://www.econbiz.de/10000842986
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3
Seminar on Do New Technologies Help or Hinder Marketing Decisions? : Rotterdam (The Netherlands) 11th-13th May, 1992
1992
Persistent link: https://www.econbiz.de/10000849960
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4
Papers on the over 50s in the 90s : factors for successful marketing of products and services
1991
Persistent link: https://www.econbiz.de/10000849967
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5
What are the national particularities that must be taken into consideration when developing new European products for the food sector?
Karmasin, Helene
;
Schröder, Konrad
-
1993
Persistent link: https://www.econbiz.de/10000921187
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6
Conference on International Marketing Research: New Tasks, New Methods, New Scenarios : Ljubjana (Yugoslavia), 14th - 16 February 1991
1991
Persistent link: https://www.econbiz.de/10000823034
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7
ESOMAR Conference on: America, Japan and EC '92, the Prospects for Marketing, Advertising and Research : Venice (Italy), 18th - 20th June 1990
1990
Persistent link: https://www.econbiz.de/10000823049
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8
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; general sessions
1991
Persistent link: https://www.econbiz.de/10000828591
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9
"Marketing in the new Europe" : the 44th ESOMAR Marketing Research Congress ; customer satisfaction and quality management ; joint session ; ESOMAR, AMA - American Management Assoc...
1991
Persistent link: https://www.econbiz.de/10000828594
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10
Seminar on How to Increase the Efficiency of Marketing Communication in a Changing Europe : Turin (Italy), 11th - 13th October 1989
1989
Persistent link: https://www.econbiz.de/10000794817
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