face an increasingly competitive environment. In this context, university image, satisfaction, identification and loyalty …-university identification on graduate loyalty. After reviewing specific literature, three hypotheses are proposed, linking these constructs with … loyalty. Structural equation modelling with latent variables is used to test the proposed model. The model allows to confirm …

student perceived value. Moreover, we analyze the impact of perceived value on student satisfaction and loyalty. An empirical …

encounter, student loyalty and identification with the university are key variables influencing the university perf ormance. …

classic satisfaction- e-loyalty chain in cultural industry setting. …

or avail it only as a measure of last resort. Through the use of HEALTHQUAL scale adapted from SERVQUAL scale in the …