Since the beginning of this decade, B2C relationships between consumers and cultural industry have been growing in Spain. Although some studies have focused on self-service and use of technology in service delivery, few have explored the role of perceived value in consumer evaluation of...

With the development of the NPM and public sector reforms, a new model of PA- citizens relationship in public management is addressed. The scholar's attention to verify and overcome the gaps in PA-citizens relations for a more effective quality in public service delivery is increasingly...

I conducted an empirical work based on structural equation modelling with a sample of 311 mothers in order to demonstrate that breastfeeding behaviour is a widely emotional conduct. The results highlight the idea that, while the classic hierarchy of effects clearly predominates the...

The author conducted an empirical study with the goal of demonstrating that there are different types of breastfeeding nursing mothers depending on their knowledge, attitudes and behaviours. In addition results showed that each type of mother fits a different emotional profile, moreover each...

Patients' perceptions about health services seem to have been largely ignored by health care providers in developing countries. That such perceptions, especially about service quality, might shape confidence and subsequent behaviours with regard to choice and usage of the available health care...

The goal of this paper is to contribute to understanding of relationship marketing applied in the non-profit organizations. Being crucial for the survival and development of the non-profit organizations, the relationships with donors are emphasised among numerous relations with different...

University environment is experiencing important changes that have to be managed in order to ensure universities' competitiveness. In recent years, Spanish university institutions, as other institutions in their immediate surroundings, have had to face an increasingly competitive environment. In...

The study of relationship management and lifelong learning is a subject of current interest for marketing academics and researchers. But relationship management has not been studied enough in the lifelong learning context (Henning et al., 2001; Helgesen and Nesset, 2007). In light of the fact that...

Partnership of public and private sector should contribute by solving problems on local or regional self-governments. By using methods and tools of places marketing and relationships marketing is possible to increase synergy effect of activities. Through marketing methods and tools, especially...