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Computer-based business simulations as revealers of cultural and learning differences. The case of Business Administration and Business Informatics Students in Egypt.
Antheaume, Nicolas; Catalo, Marie; Ismail, Howayda - HAL - 2012
In this article we demonstrate, through the case of Egypt, how the emphasis on one specific learning mode from primary through to secondary school, and to a lesser extent, culture, impact learning abilities. We describe how Egyptian students are impaired when confronted to learning modes they...
Persistent link: https://www.econbiz.de/10010899423
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Digital traces for business intelligence: A case study of mobile telecoms service brands in Greece
Milolidakis, Giannis; Akoumianakis, Demosthenes; … - HAL - 2013
Purpose - Data from social media (SM) has grown exponentially and created new opportunities for businesses to supplement their business intelligence (BI). However, there are many different platforms all of which are in a constant state of evolution. The purpose of this paper is to describe a...
Persistent link: https://www.econbiz.de/10010898729
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Integration of Social Media in Recruitment: A Delphi Study
Girard, Aurélie; Fallery, Bernard; Rodhain, Florence - HAL - 2013
Purpose -- The development of social media provides new opportunities for recruitment and raises various questions. This chapter aims to clarify areas of agreement and disagreement regarding the integration of social media in recruitment strategies. Methodology/approach -- A Delphi study was...
Persistent link: https://www.econbiz.de/10010820475
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Le modèle ABC face aux mutations des fonctions opérationnelles
Djerbi, Zouhair; Ayoub, Samir - HAL - 2011
Le contrôle de gestion a connu une mutation par l'adoption de nouvelles méthodes de comptabilité de gestion. L'apparition du modèle ABC témoigne de cette mutation. Parallèlement à cette évolution, les fonctions opérationnelles ont connu d'importantes transformations, conduisant à une...
Persistent link: https://www.econbiz.de/10009386766
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Marketing : comprendre l'origine historique
Volle, Pierre - HAL - 2011
Après avoir montré de quelle manière l'histoire officielle du marketing est actuellement remise en cause, le chapitre … se donne pour objectif de mieux comprendre comment le marketing a évolué depuis près de deux siècles. Pour ce faire, nous … exposons tout d'abord la controverse sur l'origine du marketing, puis nous présentons quelques pratiques et institutions …
Persistent link: https://www.econbiz.de/10009367999
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Meta-analysis for marketing research
Laroche, Patrice; Soulez, Sébastien - HAL - 2012
-analysis in marketing research. Meta-analysis is the statistical analysis of a large collection of results from individual studies … stages of meta-analysis, two applications of meta-analytic procedure in marketing are presented and recommendations are … suggested for marketing researchers who want to perform a meta-analysis accurately. …
Persistent link: https://www.econbiz.de/10010898439
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Le lancement d'un nouveau réseau de transports en commun : le cas de Riom
Cissé, Mélanie - HAL - 2010
stratégies marketing mis en œuvre pour gagner en notoriété, en image et en fréquentation. Chacun des objectifs marketings sont … présentés pour illustrer l'importance d'un plan marketing pour assurer la réussite commerciale du réseau. …
Persistent link: https://www.econbiz.de/10010898555
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The proposal of two local marketing approaches inspired by the different practices of Wall Street Institute France Isère and Wall Street Institute China Shenzhen
Wu, Simin - HAL - 2013
, sales and others. An analysis of these differences is given in the dissertation followed by two local marketing proposals …
Persistent link: https://www.econbiz.de/10010898590
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Des données aux agents : la simulation réaliste de populations diversifiées de clients
Mathieu, Philippe; Picault, Sébastien - HAL - 2013
L'usage croissant de la simulation multi-agents pour modéliser des systèmes pourvoyeurs de grandes quantités de données, suppose l'identification automatique des paramètres pertinents ou l'extraction de connaissances à partir des données réelles, faute de quoi la fiabilité des...
Persistent link: https://www.econbiz.de/10010898823
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A Network Approach to Understanding "Green Buying": A Literature Review
Xu, Susanna; Walker, Helen; Nairn, Agnès; Johnsen, Thomas - HAL - 2007
Consumers and organisations are increasingly considering longer term sustainability issues when they purchase or supply goods or services: "green buying" appears to be gaining momentum. However, progress is slow and the percentage of green purchases has remained static at 2% for the last two...
Persistent link: https://www.econbiz.de/10010898859