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~institution:"Harvard Graduate School of Business Administration"
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Strategic integrated marketing...
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Strategic management
24
Strategisches Management
24
Marketingmanagement
8
Marketing
7
Marketing management
7
Competitive strategy
5
Wettbewerbsstrategie
5
Firm growth
4
Führungskräfte
4
Innovation management
4
Innovationsmanagement
4
Management
4
Managers
4
Unternehmenswachstum
4
Betriebliches Informationssystem
3
Beziehungsmarketing
3
Business intelligence system
3
Führungspersönlichkeit
3
Führungsstil
3
Innovation
3
Leadership personality
3
Leadership style
3
Market research
3
Marktforschung
3
Organisatorischer Wandel
3
Organizational change
3
Relationship marketing
3
Consumer behaviour
2
Customer satisfaction
2
Einzelhandel
2
Informationsmanagement
2
Konsumentenverhalten
2
Kundenorientierung
2
Kundenzufriedenheit
2
Markenartikel
2
Performance measurement
2
Performance-Messung
2
Retail trade
2
Risikomanagement
2
Risk management
2
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Book / Working Paper
36
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Collection of articles of several authors
12
Sammelwerk
12
Aufsatzsammlung
6
Reprint
6
Handbook
4
Handbuch
4
Bibliografie
1
Collection of articles written by one author
1
Glossar enthalten
1
Glossary included
1
Sammlung
1
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English
36
Author
All
Watkins, Michael
3
Zook, Chris
2
Bartlett, Christopher A.
1
Barwise, Patrick
1
Benko, Cathleen
1
Broadbent, Marianne
1
Butman, John
1
Daly, Peter H.
1
Dolan, Robert J.
1
Evans, David S.
1
Govindarajan, Vijay
1
Hope, Jeremy
1
Joachimsthaler, Erich
1
Joachimsthaler, Erich A.
1
Johnson, Brian
1
Kitzis, Ellen S.
1
Kotter, John P.
1
Kumar, Nirmalya
1
Lachenauer, Robert
1
Levitt, Theodore
1
MacMillan, Ian C.
1
McFarlan, Franklin Warren
1
McFarlan, Warren F.
1
McGrath, Rita Gunther
1
Meehan, Sean A.
1
Moser, Mike
1
Nunes, Paul
1
Porter, Michael E.
1
Reavis, Cate
1
Ross, Jeanne W.
1
Schmalensee, Richard
1
Silk, Alvin J.
1
Stalk, George
1
Steenkamp, Jan-Benedict E. M.
1
Trimble, Chris
1
Weill, Peter
1
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Institution
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Harvard Graduate School of Business Administration
Springer Fachmedien Wiesbaden
612
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
National Bureau of Economic Research
136
Southern Agricultural Economics Association - SAEA
134
American Marketing Association
131
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
IGI Global
117
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
88
Edward Elgar Publishing
81
Université Paris-Dauphine (Paris IX)
73
Office of the Chief Economist, Department of Agriculture
72
Haufe-Lexware GmbH & Co. KG
67
Springer-Verlag GmbH
64
Books on Demand GmbH <Norderstedt>
61
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
55
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Department of Agricultural and Resource Economics, University of California-Berkeley
47
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
45
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
OECD
44
De Gruyter Oldenbourg
40
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
European Society for Opinion and Marketing Research
39
Verlag Franz Vahlen
36
Information Resources Management Association
35
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
W. Kohlhammer GmbH
33
Fördergesellschaft Marketing an der Universität Augsburg
32
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Published in...
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The Harvard business review paperback series
10
Ideas with impact
6
Management dilemmas
2
Harvard business essentials series
1
The Harvard Business Review paperback series / Management
1
The practice of management series
1
The results-driven manager series
1
What is? series
1
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ECONIS (ZBW)
36
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date (oldest first)
1
Strategic
marketing
management : readings
Dolan, Robert J.
(
ed.
)
-
1991
Persistent link: https://www.econbiz.de/10000848495
Saved in:
2
Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
3
When
marketing
becomes a minefield
2004
Persistent link: https://www.econbiz.de/10001950121
Saved in:
4
What is
marketing
?
Silk, Alvin J.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003339746
Saved in:
5
Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
Saved in:
6
Harvard business review on retailing and merchandising
2008
-
[Reprint]
Persistent link: https://www.econbiz.de/10003725810
Saved in:
7
Mass affluence : seven new rules of
marketing
to today's consumer
Nunes, Paul
;
Johnson, Brian
-
2004
Persistent link: https://www.econbiz.de/10001932772
Saved in:
8
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
9
United we brand : how to create a cohesive brand that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10013549474
Saved in:
10
Shaping the game : the new leader's guide to effective negotiating
Watkins, Michael
-
2006
Persistent link: https://www.econbiz.de/10003238624
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