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~institution:"Harvard Graduate School of Business Administration"
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Brand loyalty is not habitual
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ECONIS (ZBW)
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Private label strategy : how to meet the store
brand
challenge
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
-
2007
Persistent link: https://www.econbiz.de/10003350841
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2
United we
brand
: how to create a cohesive
brand
that's seen, heard, and remembered
Moser, Mike
-
2003
Persistent link: https://www.econbiz.de/10013549474
Saved in:
3
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
4
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther
;
MacMillan, Ian C.
-
2005
Persistent link: https://www.econbiz.de/10002346613
Saved in:
5
The ultimate question : for opening the door to good profits and true growth
Reichheld, Frederick F.
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2006
Persistent link: https://www.econbiz.de/10003085713
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6
Harvard business review on customer relationship management
2002
Persistent link: https://www.econbiz.de/10001608651
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Simply better : winning and keeping customers by delivering what matters most
Barwise, Patrick
;
Meehan, Sean A.
-
2004
Persistent link: https://www.econbiz.de/10001830108
Saved in:
8
Best face forward : why companies must improve their service interfaces with customers
Rayport, Jeffrey F.
;
Jaworski, Bernard J.
-
2007
-
[Reprint]
Persistent link: https://www.econbiz.de/10001902044
Saved in:
9
Hidden in plain sight : how to find and execute your company's next big growth strategy
Joachimsthaler, Erich
;
Joachimsthaler, Erich A.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414575
Saved in:
10
Harvard business review on emerging markets
2008
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[Reprint]
Persistent link: https://www.econbiz.de/10003683060
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