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Connecting with your customers

2006

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Simply better : winning and keeping customers by delivering what matters most

Barwise, Patrick; Meehan, Sean A. - 2004

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MarketBusters : 40 strategic moves that drive exceptional business growth

McGrath, Rita Gunther; MacMillan, Ian C. - 2005

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United we brand : how to create a cohesive brand that's seen, heard, and remembered

Moser, Mike - 2003

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The ultimate question : for opening the door to good profits and true growth

Reichheld, Frederick F. - 2006

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Harvard business review on customer relationship management

2002

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Best face forward : why companies must improve their service interfaces with customers

Rayport, Jeffrey F.; Jaworski, Bernard J. - 2007 - [Reprint]

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Leading change

Kotter, John P. - 1996 - 1. print

Pt. 1. The change problem and its solution. Transforming organizations : why firms fail -- Successful change and the force that drives it -- pt. 2. The eight-stage process. Establishing a sense of urgency -- Creating the guiding coalition -- Developing the guiding coalition -- Developing a...

Persistent link: https://www.econbiz.de/10000585192

Harvard business review on strategies for growth

1998

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Hidden in plain sight : how to find and execute your company's next big growth strategy

Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003414575