A value-driven touchpoints strategy for managing the customer experience process
Year of publication: |
2023
|
---|---|
Authors: | Baidya, Mehir Kumar ; Maity, Bipasha ; Goswami, Susobhan |
Published in: |
Business process management journal. - Bingley : Emerald, ISSN 1758-4116, ZDB-ID 2014421-0. - Vol. 29.2023, 7, p. 2147-2166
|
Subject: | Customer-facing strategy | Customers | Experience | Touchpoints | Value-driven | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Strategisches Management | Strategic management |
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