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Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …

Persistent link: https://www.econbiz.de/10011728062

Strategic marketing in fragile economic conditions

Samanta, Irene (ed.) - 2014

, Stamatios Ntanos -- The role of brand management in emerging markets / Kijpokin Kasemsap -- The antecedents of word …

Persistent link: https://www.econbiz.de/10011728060

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

Persistent link: https://www.econbiz.de/10011727203

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701

Managing global supply chain relationships : operations, strategies and practices

Flynn, Barbara Bechler (contributor); … - 2011

"This book focuses on issues related to relationships among members of global supply chains, addressesing three important aspects of global supply chain relationships: supply chain integration and collaboration; outsourcing and offshoring of production; and recent growth in supplier...

Persistent link: https://www.econbiz.de/10011726938

Business to business electronic commerce : challenges and solutions

Warketin, Merrill. (contributor) - 2002

In the mid 1990s, the widespread adoption of the web browser led to a rapid commercialization of the Internet. In addition, initial success stories were reported from companies that learned how to create an effective direct marketing channel - selling tangible products to consumers directly with...

Persistent link: https://www.econbiz.de/10011725859

Dynamics of competitive advantage and consumer perception in social marketing

Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014

"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience...

Persistent link: https://www.econbiz.de/10011727817

Market research methodologies : multi-method and qualitative approaches

Takhar-Lail, Amandeep (ed.) - 2015 - Online-Ausg.

"This book brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations, focusing on vital concepts such as data validity, triangulation, and reliability"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728091

Computer–mediated marketing strategies : social media and online brand communities

Bowen, Gordon (ed.) - 2015 - Online-Ausg.

Social media and online brand communities / Madina Ansarin, Wilson Ozuem -- Digital governance and social media … engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard … analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda …

Persistent link: https://www.econbiz.de/10011728121

Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790