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Marketing online education programs : frameworks for promotion and communication

Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Persistent link: https://www.econbiz.de/10011726979

Fuzzy methods for customer relationship management and marketing : applications and classifications

Donzé, Laurent (contributor); Meier, Andreas (contributor) - 2012

1. Applying fuzzy logic and fuzzy methods to marketing / Laurent Donzé and Andreas Meier -- 2. Fuzzy soft social … network modeling and marketing / Ronald R. Yager and Rachel L. Yager -- 3. Fuzzy dynamic groups: measures and implications for … hybrid fuzzy multiple objective approach to lotsizing, pricing, and marketing planning model / R. Ghasemy Yaghin and S …

Persistent link: https://www.econbiz.de/10011727272

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

Persistent link: https://www.econbiz.de/10011727810

Technical writing, presentational skills, and online communication : professional tools and insights

Greenlaw, Raymond - 2012

"This book is a collection of work to assist any professional who needs to deal with ethical issues, write up a technical project, give or develop a presentation, or write material for an online audience"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727350

Web-based multimedia advancements in data communications and networking technologies

Sridhar, Varadharajan (contributor); … - 2013

Linking the popularity of online trading with consumers' concerns for reputation and identity theft / Alan D. Smith -- Antecedents of security pillars in e-commerce applications / Amin A. Shaqrah -- A novel dynamic noise-dependent probabilistic algorithm for route discovery in MANETs / Hussein...

Persistent link: https://www.econbiz.de/10011727503

Online credibility and digital ethos : evaluating computer-mediated communication

Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

Persistent link: https://www.econbiz.de/10011727629

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali …

Persistent link: https://www.econbiz.de/10011725926

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151