A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

"This book address the evolution of the current industrial revolutions, a practical and working definition of the concept Industry 4.0, strategic implications of i4.0 implementation, importance of the process improvement in the quest of industry 4.0, consequences of i4.0 adoption for supply...

Online education continues to grow exponentially, and the majority of universities now offer online courses. However, the unprecedented explosion of online learning courses has resulted in increased demands for online teachers, and regular classroom teachers are often asked to teach in an online...

1. A symbiotic model for information systems success determination / Kieren Jamieson -- 2. Measuring Information systems success: a comment on the use of perceptions / Cees J. Gelderman and Rob J. Kusters -- 3. Information systems for organizational effectiveness model: a rationale alignment /...

"This book enhances the understanding and collaboration in e-government and the role of information technologies in supporting the development of improved services for citizens"--Provided by publisher.

"This book investigates successful e-government initiatives in a modern technological environment, exploring both benefits and challenges due to various technical, organizational, social, and contextual factors"--Provided by publisher.

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead

"This book presents the latest findings in the area of e-government success, with the intent to improve the understanding of e-government success factors and cultural contexts in the field of government information technologies in various disciplines such as political science, public...

1. Introduction -- 2. Web presence lessons for small businesses -- 3. Readiness for a Web presence -- 4. Business strategy and planning -- 5. Web presence strategy and content -- 6. Web presence hosting -- 7. Website design -- 8. Web presence promotion -- 9. Web presence governance -- 10....

Are Multi-Channel Technologies Adopted in Online Consumer Auction Markets in Finland? / Jarkko Vesa, Eric van Heck -- The Changing Role of Middle-Men Infomediaries / Mirella Lahteenmaki, Markku Tinnila -- Meeting the Demands of Wide- Audience End Users / Ken Peffers, Tuure Tuunanen --...