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E-business models, services, and communications

Lee, In (contributor) - 2008

"This book provides researchers and practitioners with valuable information on recent advances and developments in emerging e-business models and technologies. It covers a variety of topics such as e-business models, telecommunication network utilization, online consumer behavior, electronic...

Persistent link: https://www.econbiz.de/10011726012

Outsourcing and offshoring of professional services : business optimization in a global economy

Gupta, Amar (contributor) - 2008

"This book discusses the considerations and implications surrounding the outsourcing and offshoring of professional services, such as software development computer-aided design, and healthcare, from multiple global perspectives. This book, offers industry professionals, policymakers, students,...

Persistent link: https://www.econbiz.de/10011726500

Knowledge management and drivers of innovation in services industries

Ordóñez de Pablos, Patricia (contributor); … - 2012

"This book provides a comprehensive collection of knowledge from experts within the information and knowledge management fields, outlining areas on knowledge management, innovation, information technologies and systems, and services industry"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727389

Services customization using web technologies

Kardaras, Dimitrios - 2012

1. E-service customization: the provider perspective -- 2. E-service customization: the consumer perspective -- 3. Technologies for e-service customization -- 4. E-service composition -- 5. Service customization strategies -- 6. Business processes design for service customization -- 7. Case...

Persistent link: https://www.econbiz.de/10011727407

Mobile services industries, technologies, and applications in the global economy

Lee, In (contributor) - 2013

"This book fosters a scientific understanding of mobile services, provides a timely publication of current research efforts, and forecasts future trends in the mobile services industry and its important role in the world economy"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727510

Implementation and integration of information systems in the service sector

Wang, John (contributor) - 2013

: comparison of two e-services platforms / Tugrul Daim, Marius Brand, Linda Lin -- Demand analysis by modeling choice of internet …

Persistent link: https://www.econbiz.de/10011727615

Robotics, automation, and control in industrial and service settings

Luo, Zongwei (ed.) - 2015

"This book meets the challenges presented by the rise of ubiquitous computing by providing a detailed discussion of best practices and future developments in the field of automation and robotics"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011728300

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …

Persistent link: https://www.econbiz.de/10011725926

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

Persistent link: https://www.econbiz.de/10011727203

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …

Persistent link: https://www.econbiz.de/10011728062