Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …. Tryce -- Integration of micro-blogs into the human resource management (HRM) areas of recruitment and selection / Ryan J …

education / Ormond Simpson -- 5. Marketing and promoting online adult education / Victor Wang -- 6. Brand management process for …"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

management science / Kristina Risom Jespersen -- …Section 2. Marketing applications -- 4. Heuristic genetic algorithm for product portfolio planning / Jianxin (Roger … scenarios / David Camacho -- 7. Web-mining system for mobile-phone marketing / Miao-Ling Wang, Hsiao-Fan Wang -- …

--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines … Clusters: Marketing and Communication Management / Paola Falcone -- Italian Industrial Districts: Nature, Structure, and Value … Branding and Stakeholder Management Framework / Bill Merrilees, Dale Miller, Carmel Herington -- Small and Medium Enterprise …

readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … health learning global through branding and identity management / Shalin Hai-Jew -- 4. Exploring key issues in destination …

Tenge -- Consumer-centric marketing strategies: social networks as innovative tools for consumer relationship management …"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the … success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by …

aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and …"Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different …What is the secret of successful university brands? / Chris Chapleo -- Marketing educational programs through …

confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher. … buying behaviour with reference to Mumbai City / Ritu Sinha -- Towards leadership marketing: an exploratory and empirical … study / Wilson Ozuem, Alina O'Keeffe -- The impact of marketing strategy in small family businesses / Anastasios Ntanos …