"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the … interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …

Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers … technological change projects / Torben Tambo -- Financial sustainability of innovative technology in retailing / Sanda Renko, Ivan … Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap …

Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and … and narrow-based views to managing consumer-centric brands / Jonathan A. J. Wilson -- 10. Brand obsessed society: branding … readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. …

Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. …Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of …

, implement, and maintain branding strategies"--Provided by publisher. …The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang … -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How …

-- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma …-born food brand / Hakim A. Meshreki, Maha Mourad -- Branding and new product development: a case of Glemma / Dennis Damen, Miao …"This book is a collection of case studies illustrating successful brand management strategies as well as common errors …

global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives … becoming a key factor in the future development of the retailing industry. Technology applications have significantly … contributed to the exponential growth and profits of retailing institutions worldwide. This book critically examines the synergy …