--economics, marketing, management, and information systems. Unlike many issues that are hampered by ideological problems between disciplines … Clusters: Marketing and Communication Management / Paola Falcone -- Italian Industrial Districts: Nature, Structure, and Value …

entrepreneurs. The existence of IT in the small-business sector promotes entrepreneurship by providing opportunities outside of any … goals. Cases on Information Technology and Entrepreneurship looks into how IT can be the structural foundation of an … entrepreneurship, and describes specific examples of IT as the base of a start-up company--providing insight into the successes and …

"This book presents current studies on the nature, process and practice of entrepreneurship and innovation in the … motivation-ability perspective / Alemayehu Molla, Richard Duncombe -- 8. E-entrepreneurship : the principles of founding … Creed, Ambika Zutshi, Jane Ross -- 18. E-learning : the cornerstone to transferring entrepreneurship knowledge / Cecilia …

Factors stimulating entrepreneurship: a comparison of developed (U.S. and Europe) and developing (West African …) Countries / George M. Puia, Joseph A. Affholter, Mark D. Potts -- Gender, entrepreneurship, and informal markets in Africa …: understanding how Ghanaian women traders self-organize with digital tools / Janet D. Kwami -- Entrepreneurship factor in …

"The book presents a comprehensive introduction of the concepts and practices of e-entrepreneurship and e …1. Entrepreneurship and innovation in e-business : an integrative perspective / Fang Zhao -- 2. Exploring rhizomic … open source software / Ambika Zutshi, Samar Zutshi, Amrik Sohal -- 5. Personalized relationship e-marketing and the small …

-- SMEs, institutions, and performance / Camilla Jensen, Low Mei Peng -- Diaspora entrepreneurship: new directions in …. Aiyeku -- Marketing in SMEs: the sales process of SMEs on the food and drink industry / Tony Douglas, Maktoba Omar -- Green … among SMEs / Khong Sin Tan, Uchenna Cyril Eze -- Entrepreneurial values, environmental marketing and customer satisfaction …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …