"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the …

segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information …13. Parallel segmentation of multi-channel images using multi-dimensional mathematical morphology / Antonio Plaza …, Javier Plaza, David Valencia, Pablo Martinez -- 14. Fuzzy clustering-based approaches in automatic lip segmentation from …

health learning global through branding and identity management / Shalin Hai-Jew -- 4. Exploring key issues in destination … branding / Piyush Nangru ... [et al.] -- 5. Branding strategies for digital TV channels / Margherita Pagani -- 6. Between … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Conqueror of the Digital Age? / Aslihan Nasir, Süphan Nasir -- The Naming of Corporate eBrands / Tobias Kollmann, Christina …

positioning through print advertising / JuanJuan Xu, Yeqing Bao, Timothy D. Landry -- Branding and CSR in Indian agribusiness …, implement, and maintain branding strategies"--Provided by publisher. …The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang …

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy … -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma … -- Service branding through quality practices in public and private telecommunication organization / Archana Krishnan -- The …

/ Dave Billinge, Tom Addis -- Modeling Music Notation in the Internet Multimedia Age / Pierfrancesco Bellini, Paolo Nesi …

number of areas including communications, psychology, marketing and advertising, and information systems. This book provides …