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Advances in image and video segmentation

Zhang, Yu-Jin (contributor) - 2006

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

Persistent link: https://www.econbiz.de/10011725790

Perceptions of knowledge visualization : explaining concepts through meaningful images

Ursyn, Anna - 2014

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727879

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728227

Biometric image discrimination technologies

Zhang, David - 2006

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011725845

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Persistent link: https://www.econbiz.de/10011725926

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

/ Anup Raj -- Managing brands at risk: the case of Turkey / Elif Yolbulan Okan -- Luxury brand perception and consumer … attitude to extended luxury brand: a case of Korean young consumers / Hao Zhang, Xiaoyu Zhao, Changhan Lee -- Luxury consumers … and luxury brand management in China / Tingting Mo, Elyette Roux -- The building and management of the nation brand: the …

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151

Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

Persistent link: https://www.econbiz.de/10011726690

Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Persistent link: https://www.econbiz.de/10011726701