1. Culture-laden social engagement: a comparative study of social relationships in social networking sites among … perspective for international online communication environments / Bolanle A. Olaniran, Natasha Rodriguez and Indi M. Williams -- 5 …: contributions from the field of intercultural communication / Marc Hermeking -- 7. Communicating in the age of Web 2.0: social …

various digital fields, presenting research in the area of computer mediated communication and how it currently affects …

social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …

engagement / Tobias Endress -- Brand trust in offline and online environments: lessons for social media / Gordon Bowen, Richard … analysis of Facebook brand pages / Chedia Dhaoui -- Interactivity: the concept and its dimensions / Wang Hui, Vipin Nadda … and the consumer decision-making process: the role of Facebook online advertising / Jialin Hardwick, Lauriane Delarue …

environment / Swati Jaywant Rao Bute -- Using Facebook in teaching / Ioana Boghian -- Personalization of learning environments in … Wright -- The role of the Web technologies in connection to the communication's streamlining and diversification between the …: learning with and through social networks in higher education / Narelle Lemon -- The universal appeal of Facebook: providing …

Internet Multilinguality / S. He -- Linguistics of Computer-Mediated Communication / R. Tarsiero -- Machine Translation … as the Future of International Online Communication / N. St. Germaine-Madison -- Classifying web users / W. Lee … -- Intercultural Computer-Mediated Communication Between Chinese and U.S. College Students / Y. Xia -- Culture and Communication …