Tourism is a multi-billion dollar international industry and also one of the biggest users of Web technologies, constantly adopting innovative ideas to enhance its market penetration. This book provides cohesive coverage of cutting-edge e-tourism systems and directions for future research and...

"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

1. Transitioning a face-to-face class to an online class / Margaret Fitzgerald-Sisk, Robert Tennyson -- 2. Standardization of virtual objects / Jordán Espada ... [et al.] -- 3. Forum summarization to support tutor and teacher in group interaction management / Antonella Carbonaro -- 4. Social...

Turkish youth's (re)construction of their political identity in social media, before "Resistanbul" / Tüge T. Gülsen -- Assemblages of dissent: the emergence of online identities during the Egyptian revolution / Katherine Bridgman -- The emergence of politicized collective identity in online...

Social media in higher education: examining privacy concerns among faculty and students / Laura Aymerich-Franch -- Social media and alcohol use: adverse impact of Facebook and Twitter on college students / Gulzar H. Shah, Moya L. Alfonso, Nina Jolani -- Face to Face(book): users' traits and...

1. Culture-laden social engagement: a comparative study of social relationships in social networking sites among American, Chinese and Korean users / Sejung Marina Choi, Shu-Chuan Chu and Yoojung Kim -- 2. e-matchmaker, e-matchmaker, make me a match: indian matrimonial services in the Internet...

1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....

Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California...

"This book highlights important approaches to evaluating the creditability of digital sources and techniques used for various digital fields, presenting research in the area of computer mediated communication and how it currently affects digital culture and online credibility"--Provided by...

The implementation of a University 2.0 model / Domenico Consoli -- Using social media as a concept and tool for teaching marketing information systems / Theodosios Tsiakis -- The use of new web-based technologies in strategies of teaching gender studies / Madalina Manolache, Monica Patrut --...