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Information communication technologies and city marketing : digital opportunities for cities around the world

Torres-Coronas, Teresa (contributor); … - 2009

This book promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, it provides academicians, marketers, and city officials...

Persistent link: https://www.econbiz.de/10011726246

Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

This book presents research on the global issue of the Internet as a central organizing platform for integrating marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms.

Persistent link: https://www.econbiz.de/10011725926

Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

Persistent link: https://www.econbiz.de/10011728151

Engaging consumers through branded entertainment and convergent media

Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher

Persistent link: https://www.econbiz.de/10011728227

Handbook of research on value creation for small and micro social enterprises

Maher, Chi (ed.) - 2019

"This book explores the global, regional, and local understanding of the opportunities and challenges facing micro and small social enterprises in different contexts, particularly as government interests in these organization's contribution to public services delivery has increased and taken on...

Persistent link: https://www.econbiz.de/10012393187

E-commerce adoption and small business in the global marketplace : tools for optimization

Simmons, Geoff (contributor); Thomas, Brychan (contributor) - 2010

1. Facilitating e-commerce adoption / Marta Raus, Roman Boutellier -- 2. E-commerce trading patterns within the SME …-commerce activities of rural SME business owners / John Sanders, Laura Galloway, David Deakins -- 7. Internet marketing and SMEs / Daniel … relationship management and SME marketing practice / Fiona McMahon, Aodheen O'Donnell -- 13. Understanding the factors affecting …

Persistent link: https://www.econbiz.de/10011726749

Global perspectives on small and medium enterprises and strategic information systems : international approaches

Bharati, Pratyush (contributor); … - 2010

Transmission of the SME Culture of Nonprofit Theatres / Julie Kendall, Kenneth Kendall -- ERP System Selection Criteria / Andreja … Pucihar, Gregor Lenart, Frantisek Sudzina -- Managing Impressions of SME Legitimacy / Susan Winter, Connie Gaglio, Hari …

Persistent link: https://www.econbiz.de/10011726817

E-business issues, challenges and opportunities for SMEs : driving competitiveness

Cruz-Cunha, Maria Manuela (contributor); … - 2011

. 21st century learning opportunities for SME success / Kathleen King, John Foley -- 6. Open innovation / Hakikur Rahman … -- 7. Organizational readiness/preparedness / B. Lalic, U. Marjanovic -- 8. Digital marketplaces as a viable model for SME …, Matja ž Mulej -- 10. Knowledge supply for SME networks / Anders Carstensen, Tatiana Levashova, Kurt Sandkuhl, Nikolay Shilov …

Persistent link: https://www.econbiz.de/10011726942