/ Pinar Altiok Gürel, Talat Firlar, Nursen Firlar -- On-line media planning and on-line media common measurement currencies … / Bilgen Basal -- Augmented reality advertisements in tourism marketing / Evrim Celtek -- The strategic planning process of … social media advertising in the context of integrated marketing communication / Füsun Topsümer, Dincer Yarkin -- Advertising …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

specific marketing effort such as sports, electronics, or clothing. Online Advertising and Promotion: Modern Technologies for … Marketing educates executives and students on how to meet online advertising and Internet marketing challenges for both present …1. Integrated internet marketing communication (IIMC) -- 2. Internet advertising -- 3. Online advertising vs. offline …

Internet marketing has become an important issue for many businesses around the world which have any form of commercial … inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding … of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic …

empirical comparative analysis on quantitative and qualitative marketing researches / Piotr Tarka, Miroslawa Kaczmarek …