"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

The intellectual structure in brands and branding research: a scientometric analysis / Jiaxun He, Cheng Lu Wang -- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How consumer mindset response and long-term marketing...

Successful use of information and communication technologies depends on usable designs that do not require expensive training, accommodate the needs of diverse users and are low cost. There is a growing demand and increasing pressure for adopting innovative approaches to the design and delivery...

E-government research has flourished as a way of disseminating information and providing services to citizens ever since the popularization of the internet. Although there have been tremendous advancements in the world of e-government, critical evaluations on the effectiveness of such methods...

Research argues that e-government technologies have positive influences on politics and democracy, improving citizens' environment as well as their engagement with their government. Although much research indicates that e-government technologies have increased citizen participation, there is...

"This book provides fundamental clues about the direction forward in electronic government needed to achieve even greater value from websites and assist the continuing transformation of governmental interaction with citizens"--Provided by publisher.

"This book provides organizational and managerial directions to support the greater use and management of electronic or digital government technologies in organizations, while epitomizing the current e-government research available"--Provided by publisher.

1. Young people and online risk / Elza Dunkels, Gun-Marie Frånberg, Camilla Hällgren -- 2. Youth and online social networking / Malene Larsen, Thomas Ryberg -- 3. Swedish students online / Håkan Selg -- 4. Fat talk / Ann-Charlotte Palmgren -- 5. To be continued / Patrik Wikström, Christina...

"This book examines the stakeholders of e-government and reveals the stages of growth or service maturity levels, shedding light on the paradigms and fundamental discourses of the e-government adoption process"--Provided by publisher.

"This book provides an overview of online research methods in urban and planning studies, exploring and discussing new digital tools and Web-based research methods, as well as the scholarly, legal, and ethical challenges associated with their use"--Provided by publisher.