Liu, Des Thwaites -- Getting brand commitment through internet and mobile sports marketing: an insight on Real Madrid … sport event to a sponsoring brand: vision of the sport tourist / Cristina Aragonés-Jericó -- The role of sports marketing in …"This book provides relevant information on the marketing strategies and marketing trends of sporting events by …

Wuhu Fantawild Dreamland / Jing (Bill) Xu [and 3 others] -- Giving brand image to a nation: a proposed framework / Bintang … marketing strategy: competitive advantage of destination / Alzbeta Királová -- The augmented reality marketing: a merger of … marketing and technology in tourism / Sumesh S. Dadwal, Azizul Hassan -- Innovating Ansoff growth strategies in the hotel …

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video … segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information … (represented by data) from an image or a sequence of images (video)"--Provided by publisher. …

"The book gives an introduction to basic biometric image discrimination technologies including theories that are the …Chapter 1. An introduction to biometrics image discrimination (BID) -- Section 1. BID fundamentals -- Chapter 2 … discriminant analysis -- Chapter 11. 2D image matrix-based discriminator -- Chapter 12. Two-directional PCA/LDA -- Chapter 13 …

-- Experimenting with project stakeholder analysis: a case study / Claudia Weninger ... [et al.] -- Instruments and methods for the …

Chinmaya Kulshrestha -- 8. Brand engagement and brand loyalty / Ronald E. Goldsmith -- 9. The brand stakeholder approach: broad … readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and …

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. …Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the …