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Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727203

Valuing people and technology in the workplace : a competitive advantage framework

Hughes, Claretha - 2012

"This book provides a comprehensive framework that can be used to develop and design case studies that could measure the identified values that people, technology, and strategy can provide to the organization"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727361

Marketing online education programs : frameworks for promotion and communication

Demiray, Uğur (contributor); Sever, Serdar (contributor) - 2011

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Persistent link: https://www.econbiz.de/10011726979

Maximizing commerce and marketing strategies through micro-blogging

Burkhalter, Janée N. (ed.); Wood, Natalie T. (ed.) - 2015

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

Persistent link: https://www.econbiz.de/10011728238

Marketing in the cyber era : strategies and emerging trends

Ghorbani, Ali (ed.) - 2014

"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …E-service marketing / Ali Ghorbani, Emel Kursunluoglu Yarimoglu -- Personal blog marketing / Dilip S. Mutum, Ezlika M …

Persistent link: https://www.econbiz.de/10011729022

Handbook of research on communities of practice for organizational management and networking : methodologies for competitive advantage

Bueno Campos, Eduardo (contributor); … - 2011

1. A Communities of practice approach to management knowledge dissemination / Joanne Roberts -- 2. Sharing knowledge through communities of practice / Eduardo Campos, Carlos Moreno, Reinaldo Landaeta -- 3. Communities of practice as work teams to knowledge management / Celia Zárraga-Oberty --...

Persistent link: https://www.econbiz.de/10011727017

E-commerce for organizational development and competitive advantage

Khosrowpour, Mehdi (contributor) - 2013

Advancing e-commerce beyond readiness in a developing country: experiences of Ghanaian firms / Richard Boateng ... [et al.] -- Evaluating the relevance of information systems strategic planning practices in e-business contexts / Ganesan Kannabiran, Srinivasan Sundar -- A comparative analysis of...

Persistent link: https://www.econbiz.de/10011727702

Developing successful ICT strategies : competitive advantages in a global knowledge-driven society

Rahman, Hakikur (contributor) - 2008

This book collects an authoritative core of research investigating the notion that information communication technologies (ICTs) have the potential to improve the lives of people and contribute to enhancing social conditions in developing countries through such concepts as the Knowledge Society,...

Persistent link: https://www.econbiz.de/10011725984

Dynamics of competitive advantage and consumer perception in social marketing

Kapoor, Avinash (ed.); Kulshrestha, Chinmaya (ed.) - 2014

responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be …Marketing or social marketing: is there an identity crisis? / Avinash Kapoor, Chinmaya Kulshrestha -- Addressing … marketing to healthcare: challenges and opportunities / Maria do Rosário Cabrita, Miriam Cabrita -- Dynamics of competitive …

Persistent link: https://www.econbiz.de/10011727817

Knowledge management and competitive advantage : issues and potential solutions

Chilton, Michael A. (ed.); Bloodgood, James M. (ed.) - 2014

"This book examines current research in support of knowledge management by focusing on how knowledge resources can be used to create and sustain competitive advantages, combining imitation and innovation theories"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011727874