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Engaging consumers through branded entertainment and convergent media

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shallow gamification in marketing: thin evidence and the forgotten powers of really good games / Andreas Lieberoth, Max Møller … / Mario Alguacil Jiménez [and 3 others] -- User-generated-content: concept, typology, and marketing outcomes / José Martí …

Persistent link: https://www.econbiz.de/10011728227

Cases on consumer-centric marketing management

Jham, Vimi (ed.); Puri, Sandeep (ed.) - 2014

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

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Branding and sustainable competitive advantage : building virtual presence

Kapoor, Avinash (contributor); … - 2012

"This book explores the processes involved in managing brands for long-term sustainable competitive advantage, helping readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher.

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Contemporary research in e-branding

Bandyopadhyay, Subir (contributor) - 2009

marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. … Suckow -- Returns on e-Branding Investment: Linking Pre-Acquisition Marketing Activity to Customer Profitability / Patrali …

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Brand management in emerging markets : theories and practices

Wang, Cheng Lu (contributor); He, Jiaxun (contributor) - 2014

consumer mindset response and long-term marketing effectiveness differ in emerging vs. mature markets / Selin Erguncu, Gokhan …

Persistent link: https://www.econbiz.de/10011728062

Cases on branding strategies and product development : successes and pitfalls

Sarma, Sarmistha (contributor); … - 2015

A case-based identification of internal and external issues for branding strategies / Abu Sayeed Mondal, Dilip Roy -- Promoting Bucovina's tourism brand / Alexandru-Mircea Nedelea -- Branding and brand management: case of Amul / Anupam Sharma -- Service branding through quality practices in...

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Visual perception of music notation : on-line and off-line recognition

George, Susan Ella. - 2004

This book addresses the computer recognition of music notation, its interpretation and use within various application contexts. It includes research in the field of image processing and pen-based computing, representation languages and web-based applications, and consolidates the successes,...

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Web systems design and online consumer behavior

Gao, Yuan (contributor) - 2005

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Handbook of research on digital media and advertising : user generated content consumption

Eastin, Matthew S. (contributor); … - 2011

19. The "digitalisation" of youth / Pedro Quelhas Brito -- 20. Consumption and marketing in a 3D virtual space / Gulnur …

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Ciaramitaro, Barbara. (contributor) - 2012

handheld devices in education / Douglas Blakemore and David Svacha -- 4. Mobile marketing / Barbara L. Ciaramitaro -- 5. Mobile …

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