: religion interpretations and changing consumerism / Farhan Shaikh, Dinesh Sharma -- Islamic marketing: a conceptual framework … islamic perspective: communicating the Halal branding / Omar Ramzy, Omar H. Eldahan -- Practical applications in marketing …"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an …

"This book provides an integrated marketing communications perspective to communication and promotion issues of online …1. Integrated marketing communications and their application to the open education field / Juliet Stoltenkamp, Jephias … Mapuva -- 2. From consumer to prodsumer / Goknil Koçak -- 3. Educational marketing / Ruth Cook -- 4. Marketing online …

Marketing with Twitter: challenges and opportunities / Alena Soboleva, Suzan Burton, Aila Khan -- Corporate … implications of utilizing micro-blogs in employment practices: a guide for business and marketing professionals / Stephanie A …

trend in Islamic marketing / Ali Shahnazari -- Sport marketing: cyber strategies for clubs and events / Manuel Alonso Dos …"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"--Provided by publisher. …

, and consumer behavior for marketing strategies"--Provided by publisher. … Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika … changing lanes: a case of BMW India / Pardeep Bawa -- Niche marketing strategies for business growth: an experiential journey …

"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the … success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by … -- Consumer ethnocentrism: possibilities for marketing implication improvements / Marija Cutura -- Legal issues to be considered …