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Computer-mediated communication across cultures : international interactions in online environments
St. Amant, Kirk (contributor); Kelsey, Sigrid (contributor) - 2012
perspective for international online communication environments / Bolanle A. Olaniran, Natasha Rodriguez and Indi M. Williams -- 5 …: contributions from the field of intercultural communication / Marc Hermeking -- 7. Communicating in the age of Web 2.0: social … / Andrew Mara and Miriam Mara -- 13. Studying online communication features on international and cross-cultural web pages using …
Persistent link: https://www.econbiz.de/10011727146
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Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
various digital fields, presenting research in the area of computer mediated communication and how it currently affects …
Persistent link: https://www.econbiz.de/10011727629
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Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
-- Stakeholder interaction for sustainability: the impact of social media on Nigeria's oil and gas industry / Uzoechi Nwagbara …
Persistent link: https://www.econbiz.de/10011728121
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
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Transdisciplinary marketing concepts and emergent methods for virtual environments
El-Gohary, Hatem (contributor) - 2013
Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California...
Persistent link: https://www.econbiz.de/10011727474
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Social media in higher education : teaching in Web 2.0
Pătruţ, Monica (contributor); Pătruț, Bogdan (contributor) - 2013
Wright -- The role of the Web technologies in connection to the communication's streamlining and diversification between the … informal and situated learning opportunities through mobile learning / Mar Camacho -- Media and communication research facing …
Persistent link: https://www.econbiz.de/10011727683
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
-novation collaboration / Michael Conlin -- 8. Online branding / Jennifer Rowley and David Bird -- 9. E-novation curriculum (communication and …
Persistent link: https://www.econbiz.de/10011726095
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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
study of new media communication / Yuanxin Wang -- Ubiquitous computing in the cloud: user empowerment vs. user obsequity … Mysirlaki, Hara Bouta, Fotini Paraskeva -- The role of communication in online trust: the communicative action theory …
Persistent link: https://www.econbiz.de/10011727849
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Harnessing the power of social media and web analytics
Ayanso, Anteneh (ed.); Lertwachara, Kaveepean (ed.) - 2014
, Brian Mokaya -- Marketing in an interactive world: the evolving nature of communication processes using social media …
Persistent link: https://www.econbiz.de/10011727962