global retailing / Rajagopal -- Profit impact on marketing strategy and brand management: methodological perspectives …Globalization has pushed the use of technology in business with advanced information and communication technology …Understanding retailing concepts / Rajagopal -- Self service technologies in retail financial sector / Rajagopal …

, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the … interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …

Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the …This book presents research on the global issue of the Internet as a central organizing platform for integrating … marketing communications and on using e-Branding to increase the visibility and success of companies in all business realms. …

-based applications, and consolidates the successes, challenges and questions raised by the computer perception of this music notation … -- Evaluation in the Visual Perception of Music / Susan E. George …

Kovac -- The roles of corporate marketing strategies and brand management in the global retail industry / Kijpokin Kasemsap …Branding, marketing, and design: experiential in-store digital environments / Anthony Kent [and 4 others] -- Consumers … universe as an innovative retail setting: a dynamic perspective on the immersion process / Ingrid Poncin, Marion Garnier …

-- Chapter 3. Issues with the importance of branding, brand personality and symbolic meaning of brands in the smartphone industry …Chapter 1. Global issues of information technologies -- Chapter 2. A glossary of business sustainability concepts …

the significant role of IT for global challenges and international collaboration"--Provided by publisher. …1. Simulation technologies in global learning / Robert Tennyson -- 2. Electronic games improve adult learning in … Karwowski, Chris Andrzejczak -- 4. Can global environment influence B2B relationships? / Irene Samanta, P. Kyriazopoulos -- 5 …