Narrow search
Showing 1 - 10 of 206
Cover Image
Adolescent online social communication and behavior : relationship formation on the Internet
Drew, Clifford J. (contributor);  … - 2010
social communication may pose more threats than benefits to adolescents. Adolescent Online Social Communication and Behavior … emphasis on diverse aspects of social and cognitive development, communication characteristics, and modes of communication. …1. Toward an integrated conceptual framework of research in teen online communication / Robert Zheng, Jason Burrow …
Persistent link: https://www.econbiz.de/10011725750
Cover Image
Online credibility and digital ethos : evaluating computer-mediated communication
Folk, Moe (contributor); Apostel, Shawn (contributor) - 2013
various digital fields, presenting research in the area of computer mediated communication and how it currently affects …
Persistent link: https://www.econbiz.de/10011727629
Cover Image
Computer–mediated marketing strategies : social media and online brand communities
Bowen, Gordon (ed.) - 2015 - Online-Ausg.
"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728121
Cover Image
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
Pattinson, Hugh (contributor); Low, David R. (contributor) - 2011
-novation collaboration / Michael Conlin -- 8. Online branding / Jennifer Rowley and David Bird -- 9. E-novation curriculum (communication and …
Persistent link: https://www.econbiz.de/10011726095
Cover Image
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209
Cover Image
Transdisciplinary marketing concepts and emergent methods for virtual environments
El-Gohary, Hatem (contributor) - 2013
Segmenting brand value perceptions of consumers in virtual worlds: an empirical analysis using the FIMIX method / Stuart J. Barnes, Jan Mattsson -- Assessing website effectiveness of airline companies / D. Vrontis, Y. Melanthiou -- Examining the online wine tourism experience of California...
Persistent link: https://www.econbiz.de/10011727474
Cover Image
Digital identity and social media
Hatzipanagos, Stylianos (contributor);  … - 2013
Communities, communication, and online identities / Mikko Jäkälä, Eleni Berki -- The web of identity: a model of …
Persistent link: https://www.econbiz.de/10011727484
Cover Image
Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10011727761
Cover Image
User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
study of new media communication / Yuanxin Wang -- Ubiquitous computing in the cloud: user empowerment vs. user obsequity … Mysirlaki, Hara Bouta, Fotini Paraskeva -- The role of communication in online trust: the communicative action theory …
Persistent link: https://www.econbiz.de/10011727849
Cover Image
Harnessing the power of social media and web analytics
Ayanso, Anteneh (ed.); Lertwachara, Kaveepean (ed.) - 2014
, Brian Mokaya -- Marketing in an interactive world: the evolving nature of communication processes using social media …
Persistent link: https://www.econbiz.de/10011727962