interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …

1. The impact of technology on early childhood education: where the child things are? adults, children, digital … monsters and the spaces in between / Andrew Neil Gibbons -- 2. Enculturation of young children and technology / Alexandru … Spatariu and Susan Bell -- 3. Children's power for learning in the age of technology / Julie McLeod, Lin Lin and Sheri Vasinda …

"This book addresses major issues regarding technology for young children, providing a holistic portrait of technology …1. Socrates and Descartes meet the E*Trade baby: the impact of early technology on children's developing beliefs about … knowledge and knowing / Denise L. Winsor and Sally Blake -- 2. The epistemology of young children / Denise L. Winsor -- 3 …

readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …

Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …

-- "Home base" and the brand globalization strategies of emerging market multinationals / Xiaohua Lin, Carlyle Farrell -- How … Yildirim -- Customer-based corporate brand equity (CBCBE) in business-to-business firms: an emerging market perspective … / Prashant Mishra, Soumya Sarkar -- Trust and commitment: attitudes towards a time-honored brand across generations / Jiaxun He …