"This book brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage"--Provided by publisher.

Understanding consumer behavior through mental accounting: evidence from Turkish consumers / Tugba Ucma, Ali Naci Karabulut, Ali Caglar Uzun -- What went wrong? / Bhavna Bhalla -- Case study on relationship marketing / Bhawana Sharma, Tulika Sood -- A line in water: a case of customer...

This book covers issues, developments, and influences in technologies and their impact on modern global socioeconomics, including e-commerce, e-services, outsourcing applications, and consumer resources management.

"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...

"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher

This book takes and interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This...

Section I. Background -- 1. Google: Technological Convenience vs. Technological Intrusion -- 2. A Taxonomic View of Consumer Online Privacy Legal Issues, Legislation, and Litigation -- 3. Online Privacy, Vulnerabilities, and Threats: A Manager's Perspective --