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User behavior in ubiquitous online environments
Pelet, Jean-Eric (ed.); Papadopoulou, Panagiota (ed.) - 2014
mobile knowledge management experience / Madhavi M. Chakrabarty -- Understanding brand implication and engagement on Facebook …
Persistent link: https://www.econbiz.de/10011727849
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Educational, psychological, and behavioral considerations in niche online communities
Venkatesh, Vivek (ed.); Wallin, Jason J. (ed.);  … - 2014
"This book examines the presence of online communities centered around niche topics of interest and the impact of these virtual spaces on community members, offering perspectives from interdisciplinary fields such as sociology, psychology, and education"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727964
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Advances in image and video segmentation
Zhang, Yu-Jin (contributor) - 2006
"This book attempts to bring together a selection of the latest results of state-of-the art research in image and video segmentation, one of the most critical tasks of image and video analysis that has the objective of extracting information (represented by data) from an image or a sequence of...
Persistent link: https://www.econbiz.de/10011725790
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Perceptions of knowledge visualization : explaining concepts through meaningful images
Ursyn, Anna - 2014
"This book discusses issues related to visualization of scientific concepts, picturing processes and products, as well as the role of computing in the advancement of visual literacy skills"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011727879
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Engaging consumers through branded entertainment and convergent media
Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.);  … - 2015
interaction in the recommendation of a brand community / Cleopatra Veloutsou, Laurence Dessart, Georgia Maria Arvaniti -- Deep and …] -- How branded entertainment shapes consumers' brand attitudes: evidence from an advertiser-funded program / Yann Verhellen …, Nathalie Dens, Patrick De Pelsmacker -- Brand perception and its relation to perceived performance of a public sports service …
Persistent link: https://www.econbiz.de/10011728227
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Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad (contributor) - 2012
conceptual model of customer innovation centric / Amin A. Shaqrah -- 10. Customers knowledge and relational marketing: a Web 2 …
Persistent link: https://www.econbiz.de/10011727359
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Encyclopedia of mobile phone behavior
Yan, Zheng (ed.) - 2015
"This book is an authoritative source for scholarly research on the use of mobile phones and how these devices are revolutionizing the way individuals learn, work, and interact with one another"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011728203
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Biometric image discrimination technologies
Zhang, David - 2006
"The book gives an introduction to basic biometric image discrimination technologies including theories that are the foundations of those technologies and new algorithms for biometrics authentication"--Provided by publisher.
Persistent link: https://www.econbiz.de/10011725845
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Branding and sustainable competitive advantage : building virtual presence
Kapoor, Avinash (contributor);  … - 2012
readers better understand the importance of consumers' perceptions in brand management"--Provided by publisher. … physical and virtual reality: the case of Benetton brand, "a company that is born from ideas" / Annamaria Silvana de Rosa and … Elena Bocci -- 7. Branding and sustainable competitive advantage in Indian politics: Brand Rahul Gandhi / Avinash Kapoor and …
Persistent link: https://www.econbiz.de/10011727203
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Contemporary research in e-branding
Bandyopadhyay, Subir (contributor) - 2009
Preface -- Key Success Requirements for Online Brand Management / Subir Bandyopadhyay, Rosemary Serjak -- The Role of … Blogs on a Successful Political Branding Strategy / Luis Casaló, etc. -- Brand Personality of Web Search Engines: Who is the … Brand Positioning: The Need for an Online Positioning Interface / S. Ramesh Kumar -- Job Search at Naukri.com: Case Study of …
Persistent link: https://www.econbiz.de/10011725926