"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--

"This reference book covers the latest findings on all factors of sports: the branding and marketing of sports and esports, studies on athletes and consumers, a dive into the ethics of sports, and the introduction of eSports to the industry"--

"This book provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. It highlights a range of pertinent topics such as brand communication, consumer engagement, and product innovation"--