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Brand culture and identity ; Volume 3

Information Resources Management Association - 2019

Persistent link: https://www.econbiz.de/10011918572

Brand culture and identity ; Volume 1

Information Resources Management Association - 2019

Persistent link: https://www.econbiz.de/10011918589

Brand culture and identity ; Volume 2

Information Resources Management Association - 2019

Persistent link: https://www.econbiz.de/10011918593

Brand culture and identity : concepts, methodologies, tools, and applications

Information Resources Management Association - 2019

frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …

Persistent link: https://www.econbiz.de/10011857410

Advertising and branding : concepts, methodologies, tools, and applications

Information Resources Management Association - 2017

coverage across a range of topics, such as customer retention, brand identity, and global advertising"--Provided by publisher. …

Persistent link: https://www.econbiz.de/10011728725

Marketing and consumer behavior ; Vol. 4

2015

Persistent link: https://www.econbiz.de/10010491750

Marketing and consumer behavior ; Vol. 3

2015

Persistent link: https://www.econbiz.de/10010491754

Marketing and consumer behavior ; Vol. 2

2015

Persistent link: https://www.econbiz.de/10010491756

Marketing and consumer behavior ; Vol. 1

2015

Persistent link: https://www.econbiz.de/10010491760

Research anthology on e-commerce adoption, models, and applications for modern business

2021

"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...

Persistent link: https://www.econbiz.de/10012512603