culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of … -- Behavioral branding as a customer-centric strategy / Milanka Slavova, Neva Yalman -- Semiotics of brand building : case of the … frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …

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