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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410
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Marketing and consumer behavior ; Vol. 4
2015
Persistent link: https://www.econbiz.de/10010491750
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Marketing and consumer behavior ; Vol. 3
2015
Persistent link: https://www.econbiz.de/10010491754
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Marketing and consumer behavior ; Vol. 2
2015
Persistent link: https://www.econbiz.de/10010491756
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Marketing and consumer behavior ; Vol. 1
2015
Persistent link: https://www.econbiz.de/10010491760
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Research anthology on e-commerce adoption, models, and applications for modern business
2021
"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...
Persistent link: https://www.econbiz.de/10012512603
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Digital marketing and consumer engagement : concepts, methodologies, tools, and applications
2018
"This book is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics such as mobile commerce, brand communication, and social media"--
Persistent link: https://www.econbiz.de/10012393014