"This book is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding"--

"Distributed computing, through the power of grids or clouds, has allowed software and hardware developers to achieve high performance computing through cutting-edge technologies that are constantly changing. Grid and Cloud Computing: Concepts, Methodologies, Tools and Applications presents a...

"This reference investigates the latest research in the ubiquitous Web, exploring the use of applications and software that make use of the Internet's anytime, anywhere availability"--Provided by publisher.

"This reference book discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses, including not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers...